ONLINE REPUTATION MANAGEMENT FOR DEVELOPER
Our client is a successful international developer with years of industry experience. He had established a solid reputation through hard work, dedication, and dedication to his clients. However, his reputation was undermined when a national newspaper journalist wrote an opinion piece that painted him in an unfair and harsh light. The negative article was damaging to our client’s reputation and could potentially affect his business interests. He approached Eight Shell for help with repairing his reputation online.
Challenges To Overcome:
The negative opinion piece had gained significant traction online and was prominently displayed on the first page of search engine results. Additionally, our client had dated press and images online that weren’t helpful either. He was nervous about the process of repairing his reputation and worried that any actions could have a counter effect and cause more problems.
Key Objectives:
- Repair our client’s personal reputation online and regain control of search results.
- Build a positive and consistent online presence across all professional interests.
How We Become Effective.
After examining our client’s entire online presence, we developed a strategy that focused on using a combination of search engine optimization (SEO) and online reputation management to push the negative article down the search results. We reassured our client that we risk assessing every avenue and that our actions would not have a counter effect.
To achieve our objectives, we created a suite of new online content for our client, including professional websites, profiles, social media, and thought-leadership content. We ensured that everything was well-optimized, relevant, and truly reflective of who our client is both professionally and personally. We also worked to suppress the negative article by generating more positive and relevant content that would push it down the search results.
Results
Over a period of a few months, all of the new material gained ground, successfully suppressing the negative link and building both professional and personal reputations and interests online. Our client was very happy with the repairing personal reputation activity undertaken.
- Repairing personal reputation and gaining control of search results
- National newspaper article suppressed – from Page 1 to Page 4 in Google search
- Client’s positive presence is 90% on Page 1 and 50% on Page 2 for individual search results
- 5% Negative visibility, earlier 100%.
- Professional, upbeat, and consistent online presence spanning all professional interests
Eight Shell successfully repaired our client’s personal reputation online and built a positive and consistent online presence across all professional interests. Our approach of using a combination of search engine optimization (SEO) and online reputation management proved effective in suppressing the negative article and generating more positive and relevant content. Our client continues to work with us to protect and build the online reputations of his existing and new business projects.
