ONLINE REPUTATION MANAGEMENT
The client is a well-reputed artist and leads drummer for Texas, United States, who is a leader of a famous band group in Texas. However, he was facing multiple challenges due to the harassment and defaming posts by false accounts on various social media platforms. These false accounts were spreading false information and articles about the client, which could potentially harm his online reputation.
The client approached Eight Shell to help him with his online reputation management. We began our project by identifying the primary challenges that the client was facing, which included negative links appearing on the first page of Google search results, false information and articles being posted about him on various social media platforms, and fake news sites publishing negative information about him.
Key Objectives:
- Pushing down negative links from Google’s first page
- Populating the first page with positive and trustworthy resources
- Establishing Eight Shell as a popular figure in the music industry
How We Become Effective.
During the first month of our ORM project, we focused on creating assets and ensuring that we had 100% right on the new persona of our client. This was a crucial step in our strategy as it allowed us to quickly get results when searched, and our client could see the value of our online reputation management recovery work.
Over the next six months, we worked tirelessly to provide a perfect positive presence for the client. Our team focused on creating positive content about the client, including creating a personal website for him, publishing guest posts on popular music blogs, and creating engaging social media content that highlighted his achievements.
RESULT
With Eight Shell’s ORM efforts, the negative links on the first page of Google search results were suppressed to the fifth page. We also ensured that the first page of search results was populated with positive and trustworthy resources, including articles about the client’s accomplishments, his music, and his contributions to the music industry.
We also helped our client by creating social media campaigns, like Q&A sessions with his fans and sharing the BTS shorts of his music-making process.
Eight Shell’s ORM efforts helped the client to recover its online reputation and establish itself as a trusted and respected figure in the music industry. With our continued support, we are confident that the client will continue to thrive and achieve new heights of success in the future.
